Examining the Skills of Famous Business Leaders Research Paper

Examining the Skills of Famous Business Leaders - Research Paper Example This paper analyses the leadership style of these two individuals. Oprah Winfrey was born on January 29, 1954 in Kosciusko Mississippi on January 29, 1954 (Achievement, 2009). She started her career as a radio broadcaster. She showed early on in her career the ability to communicate with others and to captivate the attention of large audiences. In 1985 she started the talk show â€Å"The Oprah Winfrey Show† which soon became the nation’s top talk show nationwide. Oprah Winfrey’s leadership style can be categorized as a charismatic leader. Charismatic leaders are those leaders who by force of their abilities are capable of having a profound and extraordinary effect on their followers (Schermerhorn, et. al. 2003). Alan Greenspan was born on March 6, 1926. He majored in economics from the University of New York. Some of his professional accomplishment includes being the top economics consultant for the firm Townsend-Greenspan, advisor to President Nixon, and advisor in the Ford presidency (Answers, 2009). His greatest professional goal was becoming the president of the federal reserve from 1987-2006. Mr. Greenspan was a powerful figure in US political regime that was considered the most powerful financial leader during his tenured as head of Fed. His leadership style can be categorized as a transactional leadership. Transactional leadership behavior focuses on the accomplishment of tasks and good worker relationships in exchange for desirable rewards in the workplace (Leadingtoday, 2003). The leadership style of Oprah Winfrey is much different that the leadership style of Mr. Greenspan. Oprah utilized her outgoing personality to inspire others, while Alan utilize his legitimate power to dictate the economic policies the country would follow as far as monetary policy is concern. Greenspan had many people that disagreed with his decisions who became adversaries of his regime. Oprah utilized

The important of Civic Engagement & social capital and community Essay

The important of Civic Engagement & social capital and community capacity of Civic Engagement - Essay Example Moreover, it would also entail a brief description of the overall activities of the project; that is, the specific activities that will be undertaken in the project and how they may impact on the local communities. The introductory section would also describe the ways in which the local communities may be engaged in the development project and the pertinence of using the identified engagement methods. Additionally, brief information concerning the period that would be taken to engage the local communities and the specific departments where the local communities shall be engaged. Engagement of the local Community: Under this section, information concerning the pertinence of engaging local communities in any public development shall be discussed. It would also entail provision of case studies, in a brief manner concerning past successful development projects that undertook civic engagements in their development projects. Negative impacts that might arise in case the public is not engaged in the development project shall also be elaborated. Consequently, information regarding associated costs of engaging the local community in the development project shall also be discussed i.e. the amount of financial resources that may be needed to engage the local community. The potential roles that could be played by the local communities shall also be described in this section for instance; provision of local construction materials, assessment of possible conflict that could occur and developing solutions, awareness creation concerning the importance of the development project within the city, identification of community perception concerning the development project as well as seeking the support of the community concerning the road development project. Role of project developers in the civic engagement: Information regarding the roles

A Sense Of Urgency In Your Workforce Business Essay

A Sense Of Urgency In Your Workforce Business Essay The term Change Management refers to managing change successfully in any and all spheres of our lives, not just at work. Wherever the change happens, it is not easy to handle. Most often, the change that happens tends to complicate matters rather than simplifying them. Frequently, when we talk about change, it is in the organizational context, though there are personal and social changes that can be just as hard or even more difficult to handle. Like Gandhi said, We should try to be the change we want to see. If we approach any change, whether it is personal, professional or social, with an open mind, then the chances of successfully coping with it increases. Why is Change so Hard? It is hard because, when we go about our daily lives, we perform most of the mundane tasks on autopilot. We hardly use our conscious mind. Imagine switching on the coffee maker in the morning. You hardly open your eyes when you do it; now imagine that you have traded your regular coffee maker for an espresso machine. How hard do you find it to make your first cup of coffee in the morning? Likewise, in our professional lives too, we get used to our routine and become set in our ways; so we tend to use our subconscious minds more than we think, even at work. So, when there is change afoot, our subconscious mind, which is primitive, is wary of getting re-programmed, to learning new ideas and functions, and so feels threatened. This elemental resistance to re-learning new ideas and functions is the reason, we are resistant to change, which makes changing so difficult. Ch: 1 INDIVIDUAL CHANGE To improve is to change; to be perfect is to constantly change. Winston Churchill. Mohandas Gandhi, Martin Luther King Jr, Nelson Mandela, Mother Teresa and Barrack Obama were all well aware of the power of the individual and his ability to effect in himself and in his society. They managed to mobilize millions of people to change the way individuals, communities and governments function by just their beliefs and their tenacity. From their achievements, we know just what one person can do when he or she is steadfast in his or her beliefs and principles. These great souls have managed to bring about mind-boggling changes in their societies and their governments, just by being strong. Each of these great men and women started off as ordinary citizens; each underwent some intense upheaval in their lives that changed them completely. This change brought them greatness and untold benefits to the world around them. Every type of change, whether individual, organizational or societal, starts ultimately with the individual. However, most of us, in our eagerness to succeed, end up committing one of two common mistakes that people make when it comes to change: we either implement the changes much too slowly to be effective, like dipping our toes to test the waters. Or we go overboard and jump in headfirst in our enthusiasm and end up drowning. If you try to change too much too soon, there is the likelihood of you getting frustrated and giving up. It is easy to advocate others to change than to try and change oneself. However, too slow a change might also not bring enough results and lead you to getting disheartened, and hence abandoning the changes. Moderation is the key to success. Everything in moderation should be the cardinal rule for success. Change what you can, without causing too much disruption to your system and routine, and you will succeed. Whether the change you are trying to effect is trivial like your diet or exercise routine or is major like overcoming an addiction or changing your outlook, etc., try it in moderation to succeed. For instance, if you are trying to lose weight or quit smoking, unsuccessfully, try to reduce your portions, while increasing your exercise by maybe 10 minutes, instead of going on a crash diet; likewise, cut down on the number of cigarettes or on the nicotine content, or go for a smaller cigarette with less nicotine. All it needs is a little will power to change, and change successfully. Remember to come up with a realistic plan; also find a good outlet for your possible frustrations; try change counseling; and last but not least, try and remind yourself that the mind controls the body. Try to find inspiration from the world around you, and know that nothing lasts forever; everything is transient and change is the only constant in life! ORGANIZATIONAL CHANGE: The first thing to understand, and understand well, about Organizational Change is that it is an Ongoing Process and not a Single Event. Most organizations know the importance of being able to change with the economy and the market conditions. The economy and the market are not static; they are in a dynamic state, changing constantly. So to flourish, an organization should also be amenable to change. If you bend with the wind, you can survive; if you stand rigid, you will break. This is true for every being in nature and it is equally true for each organization. So organizations bring in experts who help them and their workforce to deal with the changed circumstances. Such experts are usually trained in Change Management, which can help individuals, teams and entire organizations to transition from their current state to a better future state. The many stumbling blocks in the path of positive change might be cultural, social or economic. A trained change management expert can identify such causes and address them to effect positive change. To understand Change and to help organizations to handle it better, one should first understand the factors behind the necessity to change, and how and in what form the Change is to take. There are many types of organizational changes, which are determined by some key factors like the goal of the proposed changes, the scope of the changes, the intensity and the time frame involved. Once these parameters are determined, the style of change, namely the implementation parameters have to be decided upon. The change can be instructional or participatory: which means that the change is dictated by the top management, or everyone brings their ideas and it is collaborative in nature; and whether the proposed change to be effected is structural or process-oriented: which goes to say if the changes are going to be in the organizational structure or in its processes. These sorts of crucial decisions, when arrived at after careful consideration of all the factors, are the decisions that can help your organization to change successfully. There should be no room for any ambivalence when setting the agenda for change. Clarity in thought and communication will help in achieving the desired results from your workforce by motivating them in the right way. According to Percy A. Dastur, author of The Art of Change Management, Organizational Change can be broadly classified into Organization-wide involving the entire organization Subsystem Change involving one small section or department Developmental Change involving improving the structure and processes and Remedial Change involving the fixing of any issues or problems that are an impediment to the healthy functioning of the business. There are some sub-classifications called Transformational Change, Incremental Change, Planned Change and Unplanned Change. These are self-explanatory in the type of change they bring about in the organization. The next key factor for Change to be considered is the change driver. A change driver can be External or Internal. In most cases, external change drivers can become catalysts for internal change. For instance during the recent global meltdown, giants like Microsoft and Caterpillar were drastically affected and were forced to cut costs and lay off employees. However, many other companies, large and small, were able to carry on, largely unaffected. This reflects the on the companies structure and policies. Though Caterpillar is the world leader in mining and earth-moving equipment manufacturing, it had to lay off almost 20,000 employees as its operational costs had to be cut down by 25% for it to weather the downturn in the global economy. This is a classic case of unplanned change brought about by an external factor. At times, technology ushers in change, whether you are willing or not; so it becomes a case of swim or sink. Case in point: Nokia was ruling the mobile market until 2004; then Apple came out with its iPod, that changed the way people listen to music; Sony, the world leader in individual portable music players with its Walkman, had to come up with a Network Walkman, after it realized it had to either join the mobile music brigade or lose out. After the unprecedented success of MP3 players, Sony realized that it had to come out with a similar product, or lose a chunk of the market, which might otherwise have stayed loyal to Sony. So in the case of technology-led consumer focused industries like music players and mobile phones, in which Sony and Nokia were the undisputed pioneers, external changes forced them into strategic change. This is an external driver leading to innovation and product enhancement. To truly understand the impact of one revolutionary product on an entire industry, you have to remember that in the case of technologically advanced industries, Apple is an industry outsider in three of the above four categories. Yet it had the entire music and mobile phone industry turn on its head with one single product. With the technological development in many areas growing by leaps and bounds, many organizations are kept on their toes, trying to keep with the latest developments. For instance, digital photography and the advent of the digital camera, gave stiff competition to the film photography industry, both the camera manufacturers and film suppliers, with new entrants like Casio, HP and IBM dominating the market. When the camera phone were introduced I market, the digital cameras are also struggling to find space in the consumers conscience. This is a classic example of technology being an external driver for change. Ch: 2 THE CHANGE PROCESS Generally, an organizational change is a complex maneuver, involving 4 core actions: appreciating the change, mobilizing support for the same, executing it and building change capability. It is the responsibility of the leadership to ensure that these actions are carried out, for successful change. Appreciating change involves appreciating the fact that change is difficult; it is so because it involves changing our mental models. When you talk about an organization as a single entity, you might forget the fact that it is made up of thousands of individuals scattered across the country or around the globe. So the idea of the organization is abstract and emotional than physical. This mental picture of the organization has to be changed, when you talk about changing the organization and that it is not an easy task. The proposed changes might be in any of the following areas of the organization, like marketing, manufacturing, processes, quality control, technology or productivity. Mobilizing support involves motivating your workforce to adapt the changes willingly and wholeheartedly; first the mental models of your managers have to be changed towards accepting the newly introduced changes. Only then they, in turn, can convince their teams to adopt the changes. You can opt for either imposing the changes and expect the support of your workforce, or you can expose them to the benefits of the proposed changes by addressing them and communicating the perceived benefits of the changes to the welfare of the entire organization. This will also help the workforce to develop a positive attitude towards the coming changes, which might ultimately lead to a successful change or an unsuccessful one. Depending on the size and structure of your organization, identify Change Strategists, who can strategize on what to change and its benefits; then appoint Change Implementers who are responsible for implementing the proposed changes; then identify and train the Change Recipients: they are the ones who are directly affected by the coming changes. So their co-operation will determine whether your change succeeds or fails. Executing change is the most critical component of organizational change and is not easy; this phase involves creating the actual new processes or procedures and implementing them; then troubleshooting as and when necessary. It is the most difficult part of the change process; many key people might not like the changes and decide to leave the organization; with a well thought out plan, and clearly outlined ideas for the type of change and scope of change, you can go to some extent to lessen the confusion and maintain some semblance of normality. Quite often, the outcome of the organizational change is decided in this phase; because if this implementing of the change does not happen as proposed, then it is almost a sure thing that it is about to fail. Building change capability is the long term plan for sustained changes so that the organization stays ahead of the competition in a fluid market. Just because you were able to change once successfully does not mean that from now onwards, it is going to be smooth sailing. Change has to be constant and you have to keep adapting and improving according to the fluctuating market conditions in order to stay ahead of the game. Again to help this happen, you have to identify innovative thinkers and strategists and equip them with the authority to effect similar changes and when they deem necessary, in order to sustain the advantages of the organizational change. One of the fundamental ways to help your workforce develop change capability is to help them to learn, how-to-learn; for, over the years, they would have developed their own style of functioning and working in a certain way; for them to change to a new system, they have to re-learn their jobs in the new system. It is not easy to discard something and re-learn a different way to do the same job. It involves enormous stress and re-training and can be quite taxing on your employees. So show them how to learn, for them to cope with change easily. CHANGE LEADERSHIP When your organization is in the middle of a change, or is set to change, your role as the leader is the most essential and influential one. You have the responsibility to understand the need to change, identify the changes needed, identify the people who can strategize and implement, and finally motivate your workforce into embracing that change. You are the cognitive tuner, efficacy builder, systems architect and also the people catalyser, according to V. Nilakant and S. Ramnarayan, authors of Change Management . So the importance of your role to the success of the process of organizational change cannot be overstated. As a leader, your contribution to the organizations future and towards a successful change should be a value proposition. What is a Value Proposition? It is a couple of phrases or statement that has 3 unique characteristics: it offers something of value to the customer; it is customer friendly and it has a differentiator that sets it apart from your competitors. Some fantastic examples of good value propositions are: Dominos offer of 30 minutes or free. It offers the hungry customer the chance to have his meal hot and in 30 minutes, failing which, he does not have to pay at all. This revolutionized the pizza delivery business. Dominos captured the customers mind space by giving a tangible guarantee, failing which instant reward. Walmarts price guarantee: Always Low Prices, Always. Googles faster and wider search results. BMWs ultimate driving experience, etc. Depending on the size of your organization, the change can be leader-driven, process-driven, team- driven, expert-driven or change management driven. The first approach is successful only in the case of small and medium sized concerns. Though you, as the leader will have the decision-making authority, the team driven change has a better chance of success. The process driven one, though, will take time as your workforce has to learn the new process and get comfortable before productivity can reach previously existing levels. Most organizations favor the last method: change management method, which is the team and expert driven method. This method of change brings to the table the expertise, the commitment, the technical know-how and the ownership qualities, thereby almost creating a fail-proof method of change. As a smart leader, you should be aware of the importance of ownership, involvement and commitment of your workforce to the change process for it to be successful in the long ru n. As the leader, you have to persuade your workforce to commit to the changes and there are experts whose ideas are remarkable. Consider the world-renowned social psychologist Robert Cialdini, who in his books about Influence, written after some 30 years in the field, expounds the best ways to persuade your workforce. The specialty of Cialdinis work is that it is based on research of people in industries like car dealerships, real estate, insurance sales, army recruiting and advertising, whose jobs depend on people saying yes to them. He then wrote the 6 Principles of Persuasion. They are Liking, Reciprocity, Social Proof, Consistency, Authority and Scarcity. Liking: When we hear a suggestion from someone we like, we tend to be positive towards that; on the other hand, when a suggestion comes from someone we do not like, we are predisposed to dismissing the suggestion, however valid or helpful it might be. Liking also stems from and towards similarity; so if someone like you tells you something, you are more likely to listen than to someone whom you might perceive as superior or inferior. So, rather than having a mass gathering where you announce the plans for the changes afoot, you need to first inform your team of senior personnel. Let them talk to their teams and so on until the frontline staff are informed by their own supervisors or managers. This will help them to be open to the coming changes, and also help them to feel included rather than being huddled into a great auditorium and addressed by someone from a podium or a screen. Reciprocity: This is nothing new; the Bible says it: Do unto others what you want others to do unto you. This is also Cialdinis expert opinion. When you treat people right and listen to them, they too will reciprocate. So, he recommends that in a large organization, identify those who are well liked and respected; tell them about the coming changes and enlist their help in communicating the same to their colleagues in a positive light. And generally if the workforce is treated well, and taken care of, in times of adversity, they will not mind helping by working extra hard or taking a pay cut or accepting the changes willingly and working harder to learn the new process or technology, as the case may be. However, if the organization is perceived as miserly, the workforce will be resistant to learning new processes that might be implemented as part of the changes. Social Proof: It means validation from our peers and those around us; we are unduly influenced by the opinions of those around us, which can often lead to thoughtless behavior. A classic example of this is the multiple car collisions that we see during rush hour; even though all lanes are moving, slowly but steadily, one driver decides to jump lanes to see if he can go faster; then the next one follows, leading to many others too trying to jump lanes; this leads to numerous collisions during rush hour, frequently. Also called the bandwagon effect, this is one of the best ways to influence your workforce and mobilize support. Consistency: Here it is not used in the usual sense of staying consistent, but rather means consistency in ones words and actions; this particularly carries weight when it comes to garnering support for the proposed changes, especially when they are publicly disclosed. As a general rule, something publicly declared is thought to be incontrovertible; when someone declares something in public, people do not expect them to go back on their word. In change management, this can be a powerful tool in the hands of a skilled manager. However, it will be effective only when it is used not to intimidate or threaten, but in consultation with the workforce. Authority: This principle goes to show that when an expert shares an opinion or fact, we tend to take it at face value; we dont question it or his authority. This expert driven change can be a powerful tool to convince your workforce to adopt the proposed changes in full measure, for the benefit of themselves and the organization. E. Sreedharan, who was invited to join the Delhi Metro, proved his authority by completing the ambitious project in time and on budget. He asked for and was granted full freedom in the operations and in the hiring and firing of his team, with no political influence, which is unprecedented in the Indian bureaucracy. Scarcity: This is based on the idea that we want what is restricted to us. If the workforce is told that unless the proposed changes are adopted whole-heartedly, they might lose their jobs, then they are more likely to work harder to assimilate the new changes and processed. We respond to the threat of something becoming scarce, than to the promise of some benefit. Our primitive psyche responds better to the threat of losing something than to the idea of gaining something. However, a manager should be careful to not use threats when explaining the potential losses. A leaders role when it comes to change management is never ending. One of his core duties is mobilizing support, and there are a hundred different ways, depending on the size, nature, structure and architecture of your organization. But one essential ability is the think out of the box and catch the imagination of your workforce and to be quick on your feet. To be able to out think the others is a great gift for a leader. You have to be a fast thinker, a brilliant strategist and skillful negotiator to be a successful change management leader. Consider this story: Just before a Presidential election, the Presidential campaign managers decided to release some three million brochures with a nice photo of the Presidential Candidate on the cover; almost on the eve of the planned blitzkrieg, in the last few weeks of the campaign, they found to their shock that the photo was copyrighted to a studio in Chicago. The campaign was in a quandary; they did not have the time to reprint the brochers; neither could they risk a lawsuit or a scandal at that late stage of the campaign; inquire about the studio and its owner brought further disturbing news. The owner was someone who was difficult and money-minded; so, after a brainstorming session, the campaign manager had his secretary shoot off a fax to the studio owner, which read: We are considering offering some studios a chance to sponsor a photo of the Presidential Candidate; when we win, it will be a chance for you to gain huge publicity mileage out of it; so what are you willing to pay us for using your photo? The story goes that the offer was a princely sum of $250; which the campaign manager promptly accepted and went ahead with the release of the brochure using the photo. The candidate was Roosevelt, in 1912 and the studio was Moffat Studios in Chicago. This story was told by Professor James Sebenius and the campaign manager is George Perkins. This shows that, if you are clear headed thinker, who can think on his feet, even major catastrophes can be skillfully avoided, just by deft handling, especially if you know human nature. This is the hallmark of a great leader! As a leader, you can beg and barter for change; it all depends on your target audience. If your audience will respond better to negotiation, then you can offer some deal which will benefit them hugely when the changes are in place and the organization is healthier. You also have to pick your time and do whatever is necessary to maintain the momentum. If you can get your workforce to genuinely believe and participate whole heartedly, the changes that you bring to your organization cannot help but succeed. The commitment of your workforce is the key to the success of the proposed changes! Ch: 3 EXECUTING CHANGE Dr. John Kotter, one of the leading authorities on Change Management and author of Leading Change says, Accelerate. It is better to change at a fast pace in order to keep ahead of your rivals, or else, chances are that you will be stuck in a perpetual game of catch-up. And for an organization to change successfully, the behavior of its employees has to collectively change; and that is a mammoth task. However brilliantly you plan and communicate it to your workforce, and get them committed to the idea of change, unless you execute the plan equally efficiently, all that effort will end up getting wasted, and the change process will become an utter failure even before its launch. To help in this Herculean endeavor, Dr. Kotter has devised an 8-step process, of which he says: There are still more mistakes that people make, but these eight are the big ones. In reality, Even successful change efforts are messy and full of surprises. But just as a relatively simple Vision is needed to guide people through a major change, so a vision of the change process can reduce the error rate. And fewer errors can spell the difference between success and failure. Dr. Kotter recommends learning from both your successes and your mistakes: Establish a sense of urgency in your workforce Examine your competition and the market realities. If the market is in a slump, be realistic in your expectations. In a recession, effecting change in your organization can go only so far in bringing results. Organizational change cannot compensate for the prevailing market conditions. As the senior management, you have to identify your weak areas as an organization, and also watch out for any potential crises in the offing. Communicate such looming crises to your employees so that they are ready and willing to accept the coming changes. Your success in changing for the better, as an organization, depends on your managers ability to convince their teams that the coming change is inevitable and that it will benefit the organization and everyone working for it. Plan your strategy to play to your unique strengths, and to take advantage of any opportunities. These initial steps will help you to motivate your employees and help them to adjust to the coming changes, as they have been made aware of the importance of the changes to the future of the organization. Establish a Powerful Guiding Coalition A guiding team made up of individuals from the teams across the board will help in promoting employee cooperation and in wider acceptance of the changes, because your employees feel like stakeholders and also as a part of the decision making coalition. This inclusive approach will yield better results when compared to a top-down approach. This coalition should also be vested with the authority to effect necessary changes within the organization and in its policies to improve the results of any transition planned. Most frequently, failure to improve employee participation in all levels leads to fostering of resentment towards the senior management and thereby resistance to the proposed changes. However, this does not mean that the top management is not responsible for effecting the desired changes. The onus is on the top management to see that employee morale is kept high and that the proposed changes are accepted and adopted by all. A Clear Vision a Simple Plan to Achieve it First you have to envision the changes you want to see in your organization, and then you will have a clear vision of the benefits that the proposed changes can bring to your organization, and then take the time to convey the same to your workforce. Then devise a simple plan to achieve that change, and convey that to your teams. This will help your workforce to feel that they are important to the company and also inculcate a sense of participation and inclusiveness. A simple and sensible plan can do wonders for an organization that wants change by motivating its employees. Simplicity will win every day over grandiose words and actions, as most people can see through them clearly. Share your Vision and your Plan When you share and communicate your vision of the positive changes and your plans to achieve the same, you can reap the untold benefits of employee participation. When your workforce feels included in the decision making, it inspires them to perform better as they feel like stakeholders and not just employees. It is always better for the organization when they volunteer and work harder on their own conviction, rather than being coerced in any way. In an organization with thousands of employees, such voluntary participation and ready support can make a huge difference to the outcome of the proposed changes. Empower your employees Identify those of your employees who can convince their colleagues to follow in their footsteps; when you workforce receives information that is promising from their peers, especially someone they like and respect. When you allocate such responsibilities, you should also allow room for individual ideas and action. New ideas and innovative suggestions should be encouraged and adopted where ever possible. This can go a long way in improving input and in inculcating a sense of ownership amongst your employees. This empowerment will also instill accountability in your workforce, thereby increasing productivity, as the sense of ownership will give them an incentive to see that the organization flourishes. As a corollary, restrictive actions on the part of senior staff and management should be discouraged, as they can be an impediment to successful and sustainable change. Strategize and Plan for Short Term Benefits Any vision for successful change has to be, inevitably on a long term basis; but little successes in the short term have to be acknowledged and rewarded, as that will help your employees feel positive about themselves, their changed circumstances, and also help to boost their morale. Set realistic short term goals and reward those who are successful in achieving them. For instance, you can set up annual reward programs for those who perform well in the newly formulated strategy, or master a newly introduced innovation; this will encourage better participation from your workforce in the changed strategies. Consolidate and Build to Further Improve By this stage of the change process, you should be able to see that your initial efforts are paying off; your employees have adjusted well to the changes and their productivity has increased. The changes have really helped your organization to perform better and to compete in the market, favorably, when compared to its competitors. But do not stop pushing hard, because now is not the time to rest on your laurels. Now is the time to forge ahead, firing on all cylinders and with more vigor. When you achieve positive results from change effected, you gain credibility. Use this credibility to push forward. Otherwise your sense of achievement might prove to be premature as it takes sustained effort to maintain difficult changes in an organization and change is an ongoing process. You can even hire or promote staffs who are open to change, without too much resistance fro

Chromatography Essay examples -- essays research papers

Chromatography is a separation technique in which the mixture to be separated is dissolved in a solvent and the resulting solution, often called the mobile phase, is then passed through or over another material, the stationary phase. The separation of the original mixture depends on how strongly each component is attracted to the stationary phase. Substances that are attracted strongly to the stationary phase will be retarded and not move alone with the mobile phase. Weakly attracted substances will move more rapidly with the mobile phase.   Ã‚  Ã‚  Ã‚  Ã‚  Liquid chromatography is an analytical technique that is useful for separating ions or molecules that are dissolved in a liquid phase. If the sample solution is in contact with a second solid or liquid phase, the different solutes will interact with the other phase to differing degrees due to differences in adsorption, ionic strength, polarity or size. These differences allow the mixture components to be separated from each other by using these differences to determine the transit time of the solutes through a column.   Ã‚  Ã‚  Ã‚  Ã‚  Simple liquid chromatography consists of a column with a fritted bottom that holds a stationary phase in equilibrium with a solvent. Typical stationary phases (and their interactions with solutes) are: solids (adsorption), ionic groups on a resin (ion-exchange), liquids on an inert solid support (partitioning), and porous inert particles (size exclusion). The mixtur...

Nature is our friend Essay

Time has come now to realize that the energies of the Earth’s own kingdoms are very precious! The plants own natural state of love, joy and pride, is the core essence of Life. This is the understanding we all need to free ourselves from limiting thought forms. see more:trees our best friends essay 150 words The new consciousness contains a great love both for the planet and the nature. The new thinking will make us change our attitudes to plants and animals that continuously give us gifts. Many people on Earth have taken the nature for granted. It is here as en obvious part of life, it seems, and very few of us have really noticed how many gifts we are receiving from plants and animals. Every single particle in what we eat is conscious. Everything we take into our bodies comes from nature! The development has now entered a new track. We will all soon feel the connection to nature in a new way and start giving thanks to the specific plants that we love to eat and use as a part of our life, for example cotton an linen. It is really a gift from the plants to us. As they consist of conscious particles, they receive the gratitude from us by the particles’ mutual togetherness system. The Earth is an interesting planet for beings from many dimensions because it is very special†¦ because we have water and we have the rich life in nature as a consequence of that. This is an enormous abundance, consisting or the light particles of our solar system. It is really time to appreciate that we live on the most precious planet in our galaxy. The journey through the suffering and separation is soon over. The next years to come, we all will open our eyes for the true gifts of nature. It will lead us to new choices. When we chose to incarnate in physical body, one of our goals is to enjoy nature because this is the only planet where we can do it. When we one day move on, our love for nature and our ability to visualize what it looks like, make us able to create trees and flowers in our gardens in higher dimensions..:) by our own thought power. We live on a planet where we originally have developed from simple beings, like Darwin discovered. However, we have not developed because the  strongest won like Darwin said. The human race is what it is because we were transformed from Neanderthals by creating masters that originally came from other civilizations in our galaxy thousands of years ago.

Karl Marx’s theory

The theory of Karl Marx as regards society and how it should move and organize itself is contrary to the view that all the members of the community must collaborate and contribute to the greater and common good. For Karl Marx, conflict is necessary in order to effectuate changes within the society. In fact, he considers conflict the most fundamental ingredient in making change possible in a given society.The foundation of this theory is Karl Marx’s theory that the society is composed of different classes. The class to which a particular person belongs will largely depend on the role or part played by that individual within the bounds of society. Where classes exist, people are continuously segregated, and hence it cannot be said that there is presence of absolute equality. Hence, for Karl Marx, this is where conflict begins.His belief in the formation of classes is traced in his notion that men has been in constant contrast with nature or his environment. There is the belief t hat due to man’s active participation or connection with his environment, he finds more and more ways to contrast with it in order for him to survive. As correctly pointed out,Marx insisted that men make their own history. Human history is the process through which men change themselves even as they pit themselves against nature to dominate it. In the course of their history men increasingly transform nature to make it better serve their own purposes. And, in the process of transforming nature, they transform themselves.In contrast to all animals who can only passively adjust to nature's requirements by finding a niche in the ecological order that allows them to subsist and develop, man is active in relation to his surroundings. He fashions tools with which to transform his natural habitat (â€Å"Dynamics Of Social Change†).Hence, men found it imperative to formulate measures and processes in order for him to survive. This is the same need that moved and provoked men t o associate with other individuals that are more like them. This is the start of the formation of classes where men of the same roles in the society grouped and formed their own class for purposes of survival.Due to the creation of different classes or groups within the society with the same purpose, said groups found themselves in conflict with one another. This is due to the fact that for purposes of subsistence, one class must necessarily dominate all the other classes in the society. In a scenario where different classes exist with one purpose, the presence of conflict, for Karl Marx, is inevitable. â€Å"Classes are conflict groups involved in extremely intense and violent conflicts directed toward equally extremely sudden and radical changes†(Dahrendorf, 1959). Due to their struggle to survival, it becomes imperative that the classes be in conflict with one another. The subjective class deemed it necessary to rise above the dominating class.In order for the subjective c lass to rise above the dominating class, it becomes crucial for conflict to exist. As mentioned above, it was the view of Marx that men as beings do not merely adapt to his nature. In order to survive, men find means and process to fight back and struggle with nature. This is precisely what happens in the society, the people do not merely assent to what constantly occurs within the society, and hence conflict must be created for change to materialize. Marx believed that if the lower class simply cooperated with the higher class, exploitation will continue and worsen until change is no longer possible.For Marx, society cannot change nor move forward if people simply assented to the appeals and desires of the dominant class; that society cannot be changed if men simply adhered or responded to nature. Marx put too much premium in the concept of conflict as a tool for transforming the society people live in. Truthfully, in the world we live in today, conflict is not difficult to find. A s correctly pointed out by Dahrendorf, â€Å"we can maintain at the very least that in many societies there are associations and classes, and in all known societies social conflicts†(1959). And within each society, conflict is not a simple element, but rather a necessary one.   For Karl Marx, In order that change to the systems running the society and arrangements within the society to be effected, conflict, albeit a negative term, is a necessary tool which must be considered and utilized.REFERENCERalf Dahrendorf. Class and Class Conflict in Industrial Society. Stanford, CA: Stanford University Press, 1959â€Å"Dynamics of Social Change†.

John Proctor in The Crucible Essay Example

John Proctor in The Crucible Essay Example John Proctor in The Crucible Paper John Proctor in The Crucible Paper Essay Topic: The Crucible Arthur Miller was born on October 1915 in New York City. His Family came from Austria and immigrated to America. The 1929 stock market crash, and the economic depression that followed it, ruined the family business so that when the young Miller graduated high school there was no money to send him away to University. So instead, he took various jobs to earn money, including two years at a shipping clerk in an automobile- parts warehouse in Manhattan. He applied to the university of Michigan in 1934 where he studied history and economics, but also taking a course in journalism and playwriting. Arthur Miller has written many successful plays in his lifetime, including All My Sons which opened in 1947 and ran 328 performances on stage. Arthur Miller was inspired to write The Crucible by reading a copy of Marion Starkeys book The Devil in Massachusetts. He believed that The Crucible had relevance to the time the play was written. He believed that the American government was on a witch-hunt to destroy communism because they were scared of the power countries in Asia and the USSR had, which is like the people in Salem, who felt they had to hang witches, because they were scared of the power witches may have. The Crucible is about the true story, of The Salem Witchcraft Trials. This began when a group of adolescent girls did some amateur dabbling in the supernatural in Massachusetts in 1692. The result of the witchcraft trials, ended up with the jails full and 20 people hanged. The inhabitants of Salem believed that the bible had instructed them that all witches should be hanged. The girls included a West Indian slave, Tituba, with her spells and beliefs. Betty Parris, the daughter of the minister, started to behave like a child possessed, lying in a trance and sometimes crawling around like an animal with her cousin, Abigail Williams. This behavior was probably what people would call psychosomatic but in seventeenth- century Salem, the only explanation was that the children were possessed by the Devil. In court the girls were in hysteria as they discovered their power in naming innocent people as accomplices of the Devil. No one could argue with their accusation because the only witnesses to witchcraft were the girls. The only way for someone accused of witchcraft to keep their life, was to make a confession. In naming people, the girls were probably projecting their own guilt on the innocent. One such innocent was Elizabeth Proctor, (John Proctors wife) who was accused by her former maid, Abigail Williams. John Proctor, the main character, called on to denounce his wife, his friends and neighbors and finally himself, he goes through an ordeal by conscience, eventually accepting his own death than make a false confession. When Miller wrote The Crucible, he portrayed John Proctor as a hardworking farmer in his middle thirties. He was even- tempered, with a mind of his own. The character John Proctor is first mentioned to the audience when he is mentioned by Betty Parris in act one, in Reverend Parriss house, when she wakes form her coma like state. Abigail Williams and the others girls are around Betty, talking, about when the groups of girls including themselves were dancing in the woods around a bonfire. Abigail tells Betty that she had told her uncle (Reverend Parris, Bettys Father) all about them dancing, but Betty reveals to the audience that Abigail did more than dance; Betty: You did, you did! You drank a charm to kill John Proctors wife! You drank a charm to kill Goody Proctor! This would give the impression to the audience that John Proctor is a popular man, and Abigail may have a crush on him. John Proctor then enters the room and Mary Warren his servant leaps in fright, this would have given an audience the impression that Proctor is quite strict and frightening. Mary: Oh! Im just going home, Mr. Proctor. John Proctors first line is Proctor: Be you foolish Mary Warren? Be you deaf? I forbid you leave the house, did I not? Why shall I pay you? I am looking for you more often than my cows! This gives the dramatic impression that John Proctor is quite harsh and strict. When the other girls leave Proctor and Abigail start talking, Abigail is flirting with Proctor, she says John- I am waiting for you every night. However he replies with Abby I never give you hope to wait for me This shows that Proctor is the one who is trying to end the affair with Abigail, because he knows he has a family. When the girls are blamed from worshiping the Devil Abigail quickly blames Tituba, the West- Indian slave. Parris, goody Putnam and Hale question and threaten Tituba and she begins to name witches. Abigail and the other girls join in the naming. Tituba confesses because of the threats from Parris. You will confess yourself or I will take you out and whip you to death, Tituba! Tituba feared for her life so felt she had to confess.

Lifestyle in the Suburbs

Lifestyle in the Suburbs Introduction Suburban is an area that lies right away form the city or a town. This idea of suburban living came as a result of the need to change from models with high density housing to low density housing. The new homes that were built were spacious with a lawn or a garden and were adapted by many people who could afford them. The choice of living in the suburbs came with an assortment of reasons ranging from high rates of crime, traffic, noise and busy environment.Advertising We will write a custom essay sample on Lifestyle in the Suburbs specifically for you for only $16.05 $11/page Learn More The environment was also known to be safer for bringing up children. The necessity for quality life, health and well being, safety and better lifestyle called the individuals to work harder so as to triumph over the higher cost that came with it. The preference of living in the suburbs kept one away from environmental pollution such as noise and garbage while givi ng a tranquil place of residence. This essay will discuss lifestyle in the suburbs and the effort that a person must incur to sustain his cost of living. History of Suburban living 18th and early 19th century marked a revolution of many villages and markets as they grew into industrial cities. The growth resulted from industrialization. Initially, there were no building regulations and this made these cities to be dirty without clean sanitary facilities and high populations. In the late 19th Century the government introduced laws in public health which supervised sewage and sanitation. Living in cities was therefore a result of many economic opportunities in the cities compared to the rural areas. Most people in suburban areas were ready to spend more and dig deeper in their pockets, about 47% of their income, to maintain housing and transportation (Kim, 2011, p. 1). Maintenance Cost of Suburban Living It is more expensive to maintain suburban infrastructure development. This is bec ause the cost sharing is between fewer people than in urban areas where higher population shares the cost in paying taxes. Though the cost of buying a house in the suburbs is lower than in the urban, maintenance is expensive. The cost of transport in the suburbs is pricey. Without a car in the suburbs, it is quite troublesome to move about. Personal ownership of a car is therefore compulsory for living in the suburban areas. The cost of moving to and fro is escalated because of driving to work daily. Though the expenses within the house are lower, e.g. the electricity bills and water bills maintenance of the home is highly affected by the use of automobile. A person must travel to work, drive children to school, go for shopping or any other travelling because of unavailability of public means. Safeguarding this car is in addition very expensive. Insurance, maintenance, repairs, gasoline and license fees add more to the cost of this car. This is costly especially for the middle and l ow income. Parking fee for the car is also is another expense that drains ones income.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Effects of Living in the suburban’s The cost of oil rises as the demand of the oil rises. People living in the suburban areas require auto mobiles for their transport. The average is that each family needs a car for convenience. The growth of the suburban domino effect is the demand of oil hence raises the price of the oil. Climate changes as the automobiles emit carbon dioxide which is not absorbed in the air. CO2 leads to rise in temperature (Shaik, 2010, p. 1). Suburban settlement reduces social interactions. Living in the suburbans encouraged privacy and most neighbors became strangers to each other. This caused separation of communities on foundation of their economic status. This was what caused North America to segregate. The effect of se gregation makes the people to be unable to accommodate each other since the society in the suburban rarely share experiences, talents and their way of thinking. This discourages social sustainability (Shaik, 2010, p. 1). Suburban settlement decreases the efficiency of energy use. This is a consequence of using automobiles which increases in number and the distance covered. The people in these areas hardly walk or ride bicycles while traveling, methods which could save a lot of energy (Urbanity, n.d., p. 1). The suburban system brings discrimination to the poor, the elderly and the children. The poor are alienated from the luxurious homes since they cannot afford to purchase their own cars. The elderly people on their second retirement are only allowed to stay in a retirement community and such experience of traveling about is denied to them. Most children of the rich people who live in the suburban areas are able to attend events such as parties and games. So the best social places for children are for those with good economic backgrounds. The high cost is afforded by the children of the rich parents (Urbanity, n.d, 1). Appropriate Technology Appropriate technology is almost compulsory to those living in the suburban areas. There tends to be great dependency on comprehensive technology. The positive side of it is that the suburban people provide meaningful employment to technology companies. High technology applications are often found in the areas of the rich. The cost of living continues to be high in the suburbs. The sustainability cost is higher when there is no sharing of the cost (Wicklein Kachmar, n.d., p. 1). There is more need to have tight security in the suburban. This makes it obligatory to have a security guard as well as technological security systems in the home such as CCTV cameras. Most homes in the suburban have a guide.Advertising We will write a custom essay sample on Lifestyle in the Suburbs specifically for you for only $16.05 $11/page Learn More Benefits of Suburban Living Suburban residents are at a lower risk of health problems than those living in the urban. The congestion in urban areas can encourage a quick spread of diseases. In Most places, the poor live around their work place whereas the rich live outside the cities in places without pollution. The design of houses in cities is mostly to maximize the number of people living in a particular area. Important life commodities such as water and privacy become scarce and this is a cause of many health problems such as tuberculosis at times in the urban depending on the country in question. Recommendations The main aim of these recommendations is to lower the scale of expenses that come as a result of maintenance fee as well as to bridge the social gap that is created by suburban settlement. The suburban developers should create variety of housing and transportation choices. This is by considering different economic classes from high in come earners without discriminating them. The employers should also encourage their employees to telecommute so as to reduce travelling expenses as well as to reduce the traffic (Goodson, 2001, p. 1). Conclusion Suburban living is a choice which is made by people in need of a better environment in terms of pollution, health, security and comfort. This comes with a higher cost of living and mostly segregates the rich from the poor. Maintenance cost of a home in the suburban is quite expensive. Automobiles are the major escalators of the living cost. Security, technology and taxes are also factors that increase the cost of living in the suburban. The suburban lifestyle discourages social interactions and has a high dependence on automobiles which promote inefficient energy use as well as increasing the demand of gasoline which makes it expensive. The developers of these areas should create housing and transport choices so as to incorporate many people by lowering the cost. References Goodson, D. (2009) Suburban housing: a cheaper alternative? Web.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Kim, J. (2011) The costs of urban vs. suburban living. Web. Shaik, A. (2010) Suburban Placemaking. Web. Urbanity. (n.d.) Problems with Automobile Dependency. Web. Wicklein, R. C. Kachmar, C. J., (n. d.) Philosophical Rationale for Appropriate Technology. Web.

Avoiding Physical Punishment In Child Rearing Essay

, Research Paper Is # 8220 ; saving the rod # 8221 ; botching or salvaging the kid? Is force, bitterness, choler or fright worth the hazard taken when striking him or her. Whether your for or against utilizing physical penalty in kid development, as a parent, you will someday hold to confront this issue. Many parents are taught this method in their childhood, and are non cognizant of any other manner. Often arising from faith, physical or bodily penalty is seen as an of import ingredient in kid raising. This tool is used to carry through entire authorization by the parent and to have entire entry from the kid. Physical penalty may be convenient and achieve impermanent conformity, but produces negative consequences, and should be avoided. HISTORICALLY Punishment day of the months back to early human history. To keep the Torahs that were created for societal life, punishments were developed for the persons who could non stay by them. Authoritarianism changed the grounds behind penalty ; alternatively of protecting society from the felon, it became a manner for the # 8220 ; Chiefs to command the Indians. # 8221 ; It placed the leaders above everyone else, forestalling the people # 8217 ; s sentiments from numbering ; an antidemocratic society. As illustrated by Dreikurs and Grey, # 8220 ; Those in bid were superior and hence right ; those whom they ruled were inferior and hence incorrect if they disagreed with the swayers # 8221 ; ( 66 ) . Physical penalty has been approved in history as # 8220 ; the function of authorization, # 8221 ; as a declaration of power. Penelope Leach provinces, # 8220 ; Physical penalty was one time an recognized portion of any relationship that gave one single legitimate authorization over others # 8211 ; maestro over slave, retainer or married woman ; officer over lower ranks ; jurisprudence hatchet man over jurisprudence ledgeman ; employer over learner # 8211 ; but that is history ; we have cosmopolitan human rights now # 8211 ; cosmopolitan except for kids, that is # 8221 ; ( 126 ) . Teaching entire authorization by the parent, most Conservative Protestants use bodily penalty today as their sires did. In Spare the Child, Philip Greven points out, # 8220 ; Modern signifiers of Christian Fundamentalism portion the same compulsions with obeisance to authorization feature of earlier manners of Evangelical Protestantism, and the same autocratic run evident among 17th # 8211 ; and eig hteenth-century Anglo-American Evangelicals is discernable today, for exactly the same grounds: the coercion of kids through painful penalties in order to learn obeisance to divine and parental authorization # 8221 ; ( 198 ) . The thought many old ages ago is obvious, society felt that physical penalty was necessary for obeisance. With survey and research over clip, successful kid raising has changed to bring forth better consequences. Dr. Benjamin Spock adds, # 8220 ; In the olden yearss, most kids were spanked, on the premise that this was necessary to do them act. In the 20th century, as parents and professionals have studied kids here and in other states, they have come to recognize that kids can be well behaved, concerted, and polite without of all time holding been punished physically # 8221 ; ( 437 ) . Recognizing the impact this antique method can hold on a kid, society is altering their positions on how we should train. We are traveling off from bullying and hurting tactics to more effectual, positive methods. EFFECTS / RESULTS To be more effectual in child raising we must foremost recognize the unsought consequences that can come from utilizing physical penalty. When a parent strikes a kid, they are learning that kid to cover with jobs in a violent mode. As an opposition to bodily penalty, Murray Straus writes, # 8220 ; I am non stating the grounds is unequivocal. I believe future research will corroborate the decisions that the force we so abhor and fright has portion of its beginnings in the actions of loving parents who, by paddling kids, accidentally learn force? We should move now because bodily penalty is force. Therefore, irrespective of whether it reduces what most people think of as the existent force, a society that stops hitting kids is a less violent and more humanist society # 8221 ; ( qtd. in Ellison paragraph 22 ) . Negative influence is another disadvantage of physical penalty. An grownup influences a kid utilizing physical penalty, exposing a deficiency of self-denial by the parent. Physical penalty besides implants bitterness, choler and fright of the parent. Causing bitterness, choler or fright in a kid can ensue in # 8220 ; blowback # 8221 ; of the penalty. Hiting a kid displays a deficiency of regard for them and engender rebellion. For illustration, metres are placed to necessitate payment for impermanent parking. Exceeding the clip bound or declining to pay can ensue, if your caught, in a all right. Just being cognizant of the effects of misdemeanor can assist to implement this regulation. However, many people will park without paying if they feel they can acquire off without a punishment. Similarly, a kid having a spanking will reiterate the act if he or she realizes he or she can avoid acquiring caught. It has been argued by professionals that the usage of physical penalty has been a factor in forestalling self-esteem, assurance, creativeness and rational independency ; doing delinquency, depression and disaffection. Used excessively frequently, physical penalty can lose its steam, and lead to child maltreatment. Option There are successful, alternate methods in training for physical penalty. Keeping consistence, being sort yet house is a critical portion of utilizing these alternate methods. Understanding it is the importance that we place in an issue, and non the step of penalty given, that makes the difference. Penelope Leach writes, # 8220 ; Many kids have so learned to postpone bedtime about indefinitely, but merely because parents are excessively tired to follow through. If those same kids need medicine for a chronic unwellness such as asthma, they take it without a murmor because parents are convinced that it truly affairs and are hence clear, confident and consistent in their insisting # 8221 ; ( 125 ) . Of the many alternate methods for subject, a few to discourse are the # 8220 ; Law of Reinforcement, # 8221 ; # 8220 ; Time-out, # 8221 ; # 8220 ; Immobilization # 8221 ; and # 8220 ; Logical or Natural Consequences. # 8221 ; The # 8220 ; Law of Reinforcement # 8221 ; was devised by the first educational psychologist, E.L. Thorndike. It was latter revised and polished by B.F. Skinner. This method is simple, a kid will reiterate an act or behaviour if the consequences are delighting to him or her. As noted by Dr. James Dobson, # 8220 ; Behavior which achieves desirable effects will repeat # 8221 ; ( 64 ) . Something to see with this method is the wagess promised as a consequence of good behaviour must follow instantly. They can non be long-run wagess, such as a friend remaining nightlong subsequently in the hebdomad, or a holiday subsequently in the twelvemonth. Exploitation wagess at the incorrect clip, such as assuring them to a kid that is in rebelliousness, can besides be a error. Furthermore, the wagess need non be material, forestalling them from going graft. Therefore, utilizing verbal support ( personal regards ) can be much more effectual. Another method in subject is # 8220 ; time-out # 8221 ; . This removes the kid from a state of affairs until he or she changes the improper behaviour and regains his or her calm. This method should non be used excessively often, and should ever follow with an account of why the behaviour is non acceptable. Harmonizing to Larry Reibstein, # 8220 ; The Newsweek canvass showed that 71 per centum of parents frequently or sometimes used timeouts # 8221 ; ( 64 ) . Immobilization is a technique used less frequently for kids runing from 7 to 14 months that can non command their behaviour of, for illustration, hitting another kid or an grownup. After a warning has been given, the kid should be placed on your lap or a chair and held down until the kid is unagitated and you can explicate to him or her the ground this is unacceptable. This technique is limited in many ways and should be used carefully, and at a lower limit. Covering with a kid with Logical or Natural Consequences can be an effectual option. Teaching the kid the effects that result from a specific action can either be logical or natural. Logical significance if a kid does something incorrect, the effects can be bad, typically brought approximately by the parent. Natural significance if a kid does something incorrect, the effects can be bad, typically brought about by some kind of physical world. Dr. Loren Grey acknowledges the logical method, # 8220 ; Even though the consequence is arranged by the parent, the kid sees it as his ain action and normally a repeat of the consequence is non needed to act upon alteration # 8221 ; ( 47 ) . Refering natural effects, Dr. Grey writes, # 8220 ; If a little kid runs his caput into a tabular array and hurts it, no warnings or repeated illustrations are necessary to convert him to avoid that in the hereafter # 8221 ; ( 46 ) . Contained in this paper are a few of the many options to physical penalty. There are many more ways to convey about alteration in a kid # 8217 ; s behaviour. Striking a kid is a certain manner to learn force as a solution to jobs, produce bitterness towards the parent and transfuse choler or fright in the kid. Becoming more educated with the options, parents can play an of import function in supplying a less violent society. Along with these options, parents should be sort yet steadfast and should ever keep consistence. Dobson, James. Dare to Discipline. Wheaton, Ill: Tyndale House Publishers, 1970. Ellison, Christopher G. # 8220 ; Conservative Protestantism and the Corporal Punishment of Children: Clarifying the Issues # 8221 ; . The Journal for the Scientific Study of Religion v35, n1 ( 1996 ) : 1-16. Greven, Philip. Spare the Child. New York: Alfred A. Knopf, 1991. Grey, Loren. Discipline Without Fear: Child Training During the Early School Old ages. New York: Hawthorn Books Inc. , 1974. Leach, Penelope. Children First: What Society must make # 8211 ; and is non making # 8211 ; for Children Today. New York: Vintage Books, 1994. Reibstein, Larry. # 8220 ; The Debate over Discipline # 8221 ; . Newsweek Spring-Summer 1997: 64. # 8220 ; Sparing the Rod to Salvage the Child # 8221 ; . Editorial. New Statesman and Society. 24 June 1994: 5. Spock, Benjamin and Micheal B. Rothenberg. Dr. Spock # 8217 ; s Baby and Child Care. New York: Dutton, 1992. Straus, Murray. Beating the Devil Out of Them: Bodily Punishment in American Families and Its Effectss on Children. Boston: Lexington Books, 1994.

Relationship between mothers age , birth weight and gestation Essay

Relationship between mothers age , birth weight and gestation - Essay Example post natal weight loss.The mothers socio-economic status has been listed as a major factor underlying low birth weights though other factors have been documented. While there is a strong correlation between birth weight and gestation period, the birth weight and age correlation seem to be an interesting as we would like to know at which age are mothers more healthy at giving birth. Age and parity affects the weight of the fetus though there is low correlation between the mother’s age and weight of fetus (Jen, 1969 p.187). It has also been shown that the birth weight average for first born babies in very young couples is low (Mary and Perose n.d. p.150). It is known that the age of the mother will affect the conditions necessary for good fetal birth weights. Hypothesis; mothers age greater than 35 give low birth weight 50 sets of data containing age of mothers and the birth weight of their corresponding babies were systematically sampled from a sample of 1148 entries at the oxford street hospital. Samples were picked at intervals of 23 to constitute a representative sample. The samples were analyzed using Microsoft excel software. Table 1 is a representative sample of the data collected for the analysis. From figure 1 and figure 2 it can be observed that the sample is normal distribution and therefore statistical methods of analyzing the data can be applied. From the stem and leaf diagram we can tell that most mothers were in their 20’s whereas only two mothers were below 20years of age. From table 1 we can estimade that the mean, mode and median will likely fall within the 20’s age group. The mean birth weight was 3.46 Kg whereas the mean age for the mothers was 29.16 years. The median for the birth weights of the population was 3.42 Kg and the median age was 28 years. The most common birth weight was 3.32Kg and the common mother’s age 23 years. 25% of the birth weights were below 3.19, whereas half of the birth weights were below3.42 and 75% of the

Information Systems for Management- Research Conference Paper Essay

Information Systems for Management- Research Conference Paper - Essay Example Although there will be a good deal of positive emphasis on CRM's there will also include the other view point concerning the challenging areas that need improvements such as: project management, data conversion, customer relationships within the business, and the integrity of the CRM as a whole process. As stated previously, CRM's projectile aim is to consider the customer/business relationship first and foremost (ORC Macro, 2005). How a CRM goes about providing a company with a successful customer/business partnership is quite simple. It consists of a business process that uses correlating software along with traditional marketing methods such as: sales and other supportive measures to "retain and improve customer loyalty" (Penner & Ginsky, 2005). This type of strategy has proven very promising as a recent survey taken shows that 81% of some of the most reputable corporations have initiated CRM programming in the past three years and now have promising sketches to expand their basic CRM capabilities into 2004 through 2005 (Microsoft Business Solutions 2004, p.4). Factual evidence offers validity that CRM implementation is indeed on the rise and because of it almost 50% of firms utilizing CRM's services have had their revenue stack up very competitively against their competition over the past four years (Microsoft Business Solutions 2004, pp.1-4). Great prospects are available for CRM adaptation, which will soon be understood much more comprehensively through the research in this paper. CRM, in an integral whole part, forms the sound base structure for corporations to improve their already existing software systems. This creates a whole new highway of business which will be discussed later throughout this research project. Another area of focus this research will attempt to explore is the top three competitors which offer the services of CRM. These are: Oracle, Siebel and Sap, three of the most influential corporations offering some of the finest and top-notch software for all levels of companies. The main company focus will be Oracle due to the fact that it happens to be the most prestigious and quantifiable software corporation offering Integrated Customer Relationship Management solutions (Oracle, 2005). It happens to offer the most accurate, up-to-date key tools for customer success and the best thing is all entities within a company can draw on one main data source, if Oracle is the software of choice. Also, another reason the focus is so heavily on Oracle is due to the verifiable ability the software presents in assisting companies with their; "revenue, interaction costs, and customer relations" which stand unprecedented (Oracle, 2005). Study shows that this corporation leads Siebel and Sap, (han ds down), quite possibly due to the more user friendly interface of the system as well as the company's validated software track record also. The main purpose and aim of this research is to give validation and provide information into how CRM implementation aids in the long term success of a company. The fact that CRM does provide substantial assistance to companies in regards to building a more personal relationship with each customer, based on their own individual needs, and

International Business Coursework Example | Topics and Well Written Essays - 1000 words

International Business - Coursework Example Commodization turns product markets from monopolistic markets to perfect completive markets (Peng, 2013). For instance, Aqua-fresh is very distinct from Colgate. Regardless, the market treats both brands as the same product and solely compare their prices before making a purchasing idea. c. VRIO is a frame used in evaluating the strategic choices made by a firm in its quest to grow. Arguably, VRIO framework is comprised of a series of questions that make up the main argument for the evaluation of the competitive position of a given firm or organization. These components are Value, Rarity, Imitability and Organization. The question for value evaluates a firm’s ability to exploit an opportunity and neutralize threats. The question for rarity assesses the ease of obtaining resources in the industry for instance raw material. How rare are the resources and capabilities and are they controlled by a few players. The question for Imitability evaluates the ability of a firm’s products or resources to be imitated by other players in the industry. Finally, the question for Organization, evaluates the organization of power and command lines, resources and capabilities within a firm in order to capture value. This entails the culture as well as other features as w ell. d. One of the key arguments for off-shoring is the fact that it creates just as many jobs as it destroys. Arguably, off-shoring increases efficiency within an organization, increases productivity and reduces organizational costs allowing organizations to expand and create jobs that are more domestic as well (Peng, 2013). Another main argument for off-shoring is the fact that the off-shoring in the manufacturing industry has led to an increase in the wages of the employees who are opting to venture into more productive professions, and those employed domestically can also increase their incomes as well from reduced costs. However, off-shoring has led to the increase in the unemployment rates in the

To What Extent Do Middle Eastern States Have the Capacity to Develop Essay

To What Extent Do Middle Eastern States Have the Capacity to Develop Civilian Nuclear Power Programs And Would This Development Encourage Regional Cooperation - Essay Example This report stresses that the International Atomic Energy Agency is the organization accorded the mandate to monitor countries utilising nuclear energy. In an article written in the New York Times, it is stated that a thin line exists between civilian and military nuclear programs. Thus, in the light of this knowledge, this paper seeks to examine the extent to which, Middle Eastern nations have the capacity to develop nuclear power programs. By examining their capacity, the paper will in turn evaluate whether regional cooperation can be encouraged by this development. This paper makes a conclusion that the Middle East countries are seeking ways to finance their programs through various means such as public-private partnerships. Management of fuel has been a hindrance in most civilian nuclear power programs in the Middle East because most countries have not created regulatory measures on fuel acquisition, storage of used fuel or even its disposal. The Middle East as a region lacks the local manpower for its nuclear power programs. Their reliance on outsourced human resource is cannot be sustained. In terms of international cooperation, countries in the Middle East are doing well based on the agreements they are signatories to. The development of civilian nuclear power programs in the Middle East will encourage regional cooperation through sharing of nuclear experiences and technology as countries in the Middle East are at various levels of their programs.

The Work of Michel Foucault in Contemporary Criminology Research Paper

The Work of Michel Foucault in Contemporary Criminology - Research Paper Example The works of Michel Foucault, who is considered to be an influential thinker during the 20th century, have proved to be relevant in contemporary criminology. The field of criminology is based on two clear approaches. The first approach mainly focuses on what causes crimes, singles out criminogenic social conditions and examines criminals. The second approach, which is current, deals with analyzing forms of penalty and checking for any faults so as to observe the degree of state encroachment on personal rights and liberty. One of Foucault’s works, Discipline and Punish, which was a book he wrote in 1975, examines punishment in its social context. It changed the way people viewed the prison system. The book clearly reveals how he came about with his main theme of power and domination. In his book, he talks about how prisons came about and clearly reveals its history. He also points out the growing number of prisons despite the fact of them not being successful. The rise in the n umber of prisons and criminals in the US and Britain proves his point. The book reveals his thoughts on how elite people in the society have power and control over everyone. According to Foucault, prisons subjected people to live their lives according to the disciplines that were imposed by the government. He adds on that there have been no improvements in the society since Renaissance and that the only thing that has developed is the technology that has been employed to enslave the spirits of people in our societies.

International Business Coursework Example | Topics and Well Written Essays - 1000 words

International Business - Coursework Example Commodization turns product markets from monopolistic markets to perfect completive markets (Peng, 2013). For instance, Aqua-fresh is very distinct from Colgate. Regardless, the market treats both brands as the same product and solely compare their prices before making a purchasing idea. c. VRIO is a frame used in evaluating the strategic choices made by a firm in its quest to grow. Arguably, VRIO framework is comprised of a series of questions that make up the main argument for the evaluation of the competitive position of a given firm or organization. These components are Value, Rarity, Imitability and Organization. The question for value evaluates a firm’s ability to exploit an opportunity and neutralize threats. The question for rarity assesses the ease of obtaining resources in the industry for instance raw material. How rare are the resources and capabilities and are they controlled by a few players. The question for Imitability evaluates the ability of a firm’s products or resources to be imitated by other players in the industry. Finally, the question for Organization, evaluates the organization of power and command lines, resources and capabilities within a firm in order to capture value. This entails the culture as well as other features as w ell. d. One of the key arguments for off-shoring is the fact that it creates just as many jobs as it destroys. Arguably, off-shoring increases efficiency within an organization, increases productivity and reduces organizational costs allowing organizations to expand and create jobs that are more domestic as well (Peng, 2013). Another main argument for off-shoring is the fact that the off-shoring in the manufacturing industry has led to an increase in the wages of the employees who are opting to venture into more productive professions, and those employed domestically can also increase their incomes as well from reduced costs. However, off-shoring has led to the increase in the unemployment rates in the

The Work of Michel Foucault in Contemporary Criminology Research Paper

The Work of Michel Foucault in Contemporary Criminology - Research Paper Example The works of Michel Foucault, who is considered to be an influential thinker during the 20th century, have proved to be relevant in contemporary criminology. The field of criminology is based on two clear approaches. The first approach mainly focuses on what causes crimes, singles out criminogenic social conditions and examines criminals. The second approach, which is current, deals with analyzing forms of penalty and checking for any faults so as to observe the degree of state encroachment on personal rights and liberty. One of Foucault’s works, Discipline and Punish, which was a book he wrote in 1975, examines punishment in its social context. It changed the way people viewed the prison system. The book clearly reveals how he came about with his main theme of power and domination. In his book, he talks about how prisons came about and clearly reveals its history. He also points out the growing number of prisons despite the fact of them not being successful. The rise in the n umber of prisons and criminals in the US and Britain proves his point. The book reveals his thoughts on how elite people in the society have power and control over everyone. According to Foucault, prisons subjected people to live their lives according to the disciplines that were imposed by the government. He adds on that there have been no improvements in the society since Renaissance and that the only thing that has developed is the technology that has been employed to enslave the spirits of people in our societies.

Emotions & Brody Essay Example for Free

Emotions Brody Essay Brody (2001) defines â€Å"emotions as motivational systems with physiological, behavioral, experiential, and cognitive components† (p. 15). The author adds that â€Å"emotions have a positive or negative valence and also vary in intensity or arousal levels, from mild to strong† (p. 15). Emotional expression indicates outward manifestation on an individual’s face, while emotional experience is a state of feeling that only the individual knows it (Brody, 2001). Emotional expression may either play a role as a self-communicative function or may reflect the behavioral and physiological arousal together with the emotional experience (Brody, 2001). Expression of feelings may help an individual to determine the characteristic of an emotional experience (Brody, 2001). Factors that influence facial expression rely on the individual who expresses the emotion, the individual who perceives the emotion, the message expressed in each channel, and previous experience (Ekman Sullivan, 1991). Facial feedback pertains to patterned proprioceptive feedback coming from the muscle activity in the face or from integrated expressions in the face (Ekman Sullivan, 1991). According to Ekman and Sullivan (1991), the facial feedback hypothesis is an important determining factor of the experience of emotion. The authors add that the facial feedback hypothesis contends that an individual can utilize information from his or her own facial behavior to figure out what he or she feels. The facial feedback hypothesis also claims that the expression of emotion causes autonomic, hormonal, and behavioral alterations that initiate the experience of the emotion (Brody, 2001). Facial expressions are being utilized by individuals as clues as to what emotions they are experiencing or in making judgments concerning their attitudes (Brody, 2001). A positive facial expression show more positive reactions such as understanding instead of anger, than those individuals who are showing angry facial expressions (Brody, 2001). Emotional experience happens when unforeseen changes in personally significant goals are realized (Stein, Hernandez, Trabasso, 2008). The situation that surrounds an emotion starts when a precipitating event happens and warns an individual to some type of alterations in a personally significant goal (Stein, Hernandez, Trabasso, 2008). An emotional episode is defined as a â€Å"sequence of events that includes the precipitating event; appraisals of the change in the status of a goal; the physiological and neurophysiological reactions that occur in relation to the change; the emotional reaction itself; and subsequent appraisal, planning, and behavior sequences carried out to cope with the impact of the goal change† (Stein, Hernandez, Trabasso, 2008, p. 575). An emotional response of an individual should continue to be expressed or experienced if new meaning is realized from discovering a repeated event in order for the event to be connected to new information not previously accessed (Stein, Hernandez, Trabasso, 2008). Appraisal theory contends that emotions rely on understanding the adaptational relevance or personal significance of a situation (Parkinson, 2001). Appraisal is influenced by several factors such as perceptual, sensory-motor, and cognitive processes (Parkinson, 2001). Furthermore, appraisal processes are believed to happen between input and output in a cognitive system of an individual (Parkinson, 2001). They are influenced by an ongoing dialogue, in which interpersonally distributed cognition was used to achieve emotional conclusions (Parkinson, 2001). When an individual describes his or her experience based on a given emotion, he or she has a tendency to manifest distinctive patterns of appraisal corresponding to the given emotion (Parkinson, 2001). This means that an individual’s everyday emotional representations are linked with relatively consistent attributes of appraisal profiles (Parkinson, 2001). References Brody, L. (2001). Gender, emotion, and the family. Cambridge, MA: Harvard University Press. Ekman, P. O’Sullivan, M. (1991). Facial expression: Methods, means, and moues. In R. S. Feldman B. Rime (Eds. ), Fundamentals of nonverbal behavior (pp. 163-199). Cambridge University Press. Parkinson, B. (2001). Putting appraisal in context. In K. R. Scherer, A. Schorr, T. Johnstone (Eds. ), In Appraisal processes in emotion: Theory, methods, research (pp. 173-186). USA: Oxford University Press. Stein, N. L. , Hernandez, M. W. , Trabasso, T. (2008). In M. Lewis, J. M. Haviland-Jones, L. F. Barrett (Eds. ), Handbook of emotions (pp. 574-586). United Kingdom: Guilford Press.

News Is Nothing More Than A Strategic Ritual Media Essay

News Is Nothing More Than A Strategic Ritual Media Essay From my opinion, to be objective, it is to illustrate both sides of a particular point of view without being subjective. This means that what is being portrayed should be value free. The journalist illustrates the whole truth about an event without including his or her own opinion in a subjective manner. There has been an ongoing discourse about objectivity. Objectivity in the news being nothing more than a strategic ritual. Firstly, objectivity can be hard to define as illustrated by Schudson â€Å"Objectivity might be a professional idea, but it is one that seemed to disintegrate as soon as it was formulated. It became an ideal in journalism, after all, precisely when the impossibility of overcoming the subjectivities of presenting the news was widely accepted. Criticism of the â€Å"myth† of objectivity has been a contrapuntal accompaniment to the enunciation of objectivity as an ideal from the beginning† (Schudson, 1990: 269). â€Å"To a sociologist, the word â€Å"Objectivity† is fraught with meaning. It invokes philosophy, notions of science, and ideas of professionalism. It conjures up the ghost of Durkheim and Weber, recalling disputes in scholarly journals concerning the nature of â€Å"social facts† and the term â€Å"value free†Ã¢â‚¬  (Tuchman 1972: 660). This therefore suggests that the term objectivity is burdened with different meaning, thus very difficult to define as any definition of such word can easily be obsolete. However Schudson on the other hand argues that â€Å"A commitment to objectivity in journalism can be defined as meaning that â€Å"a persons statement about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community† (Schudson 1978: 294 cited in Harcup 2009: 82) According to Bennet, â€Å"there are reasons to be dissatisfied with the news these days. Yet, news remains the primary source of information about society, politics, and government†. These problems could be said to be related to the term objectivity. In the sense that so many factors affect the news, thus the news cannot be seen as the whole truth, as it could be argued that it is fragmented. Furthermore the publics perception about society and all other events are distorted. In relating it back to the question, it can be argued that objectivity in the news is not a strategic ritual because there are factors beyond the newsmans power that cannot be controlled, as other individuals are involved in the production of the news, such as the gate keeper who decides what news is and is not presented. Thus the news is subjective. â€Å"Perhaps the most unsettling thought of all is that the electronic media, the principal source of political information for many if not many American citizens (Robinson and Levy 1985), might be biased in the presentation of public affair† (Kuklinsk 1992: 810). This can be said to be related to objectivity because there is always the question about selection of news. How journalist select news would determine whether the news they produce would have bias included, thus the selection of news would be considered in further paragraphs. Bearing in mind that they previously hold a certain view about a topic. This would then create bias in the news report. News is the only source in which individuals find out events happening in society. However like it was previously reiterated, the news is always biased, one way or the other, thus the public is not fully aware of what is going on around them. â€Å"More than one public official has made this very claim.when every president- liberal or conservative, democrat or republican-has complained bitterly about the inaccurate and unfair picture the networks were presenting†(Kuklinsk 1992: 811)â€Å"Reagans secretary of state, George Shult, was heard to protest that â€Å"it seems as though the reporters are against us. Theyre always seeking to report something thats going to screw things up† (quoted by Karp 1985, 63). With this, it can be illustrated that the newsmen may actually do it on purpose, so that they could attract increasing audiences. This could be said to be objectivity in the news to be a strategic ritual, in the sense that journalist would go any length just to entertain the public at the expense of politicians profile. Thus getting increased audience because relating it to news values, the public would like to hear more on bad news and unexpectedness. The more the news is unexpected, the more it would attract increased audiences. There are two questions which confront us when we deal with the problems of how news is selected from the multitude of events which occur in the world. The first is: what is selected?the second is that of objectivity: namely, how accurately does such a selection reflect the real world? (Cohen and Young 1973: 17). The idea that journalist have the choice to select the news they want to report on, it means that they are already being subjective about the particular topic they want to report on. Thus, objectivity in the news could be said to be a strategic ritual. This could be so, because they might already hold a particular perspective on the topic. Hence would unavoidably be able to neglect their point of view in reporting the news, so the news becomes biased in the sense that they are selling their opinion to the public about a particular topic. Consequently, they give biased news to the public; therefore the public gets a distorted view about what the journalist is writing about. â€Å"According to Gaye Tuchman, objectivity can be seen as a strategic ritual that journalist use as a defence mechanism. She identified four routine procedures that allow journalist claim objectivity for their work: the presentation of conflicting possibilities, the presentation of supporting evidence, the judicious use of quotation marks, the structuring of information in an appropriate sequence† (Tuchman, 299-301 cited in Harcup 2009) The word objectivity can be affected by several factors of only some would be discussed, which in turn affects the report in which the journalist produces. This can be illustrated by Tuchman 1972, who explained that â€Å"there are three types of factors which influence the newsmans notion of objectivity: form, inter organization relationships, and content. By form, I mean those attributes of news stories and newspapers which exemplify news procedures such as the use of quotation marks†(Tuchman 1972: 661) This is to show that by using such quotation marks, it would mark the objectivity of the event. Individuals who must have witnessed whatever event would be able to give a full account about what happened. Thus, the journalists report would be objective and free from bias thus exemplifying him from problems if he produced inaccurate news. â€Å"By content I mean notions of social reality which the news paper man takes for granted. Content is also related to the newsmans orga nisational relationships, for his experiences with these organisations lead him to take for granted certain things about them† (Tuchman 1972: 661). Everett Hughes (1964) cited in Tuchman 1972: 661 â€Å"suggests that procedures that serve this purposes may be seen as â€Å"rituals†inasmuch as newspapermen invoke ritualistic procedures in order to deflect potential criticism and to follow routines bounded by the â€Å"cognitive limits of rationality†, they are also performance â€Å"strategies† (March and Simon 1967, pp.137, 142)Objectivity as strategic ritual may be used by professionals to defend themselves from critical onslaught†. Overall, these factors/ procedures help protect the journalist and the organisations integrity in the sense that they would not get accused of producing inaccurate news and they would not get sued unnecessarily. All these factors explained by Tuchman, it can be argued that objectivity in the news is a strategic ritual i n the fact that, they are trying to protect their back and save the organisations reputation. It can be argued that objectivity in the news is a strategic ritual because it can be said that the newspaper and writers are trying to get an increase audience. With them publishing the news, it would actually help increase their organisational revenue in the sense that they would experience high circulation. Also with the increased audience, it means that they would be at the top of the competition list, therefore giving them the competitive edge against other news providers. Thus giving them a unique selling point, which means they would be able to differentiate themselves from other news organisations. as a result stand out. This could be illustrated further, according to Young â€Å"the market model then maintains that the responsible journalist selects these events which are in the public interest to know and objectively portray reality within the format and genre of the particular media concerned†(Young 1973: 17). The public would like to know that they are being provi ded with objective news, thus the journalist would try their best to provide the news, so by making sure they get objective news, and they increase their readership and circulation. This would benefit them because it would allow them to be popular against their competitors. However, for the fact journalist select the news they think the public would be interested and present it as objectively as they can, this could be said to be a strategic ritual. The selection of news would further be illustrated later in this essay. This may be so, in the fact that they dont want to get themselves into trouble for providing biased news, thus affecting their integrity in the organisation they work and publicly soiling the organisations reputation. This means that the public would not trust the news they produce, thus, they would continually get negative criticism. This could be illustrated by Tuchman 1977b cited in Shoemaker 1996 who â€Å"argues that objectivity is a ritual that objectivity is a ritual that serves primarily to defend the organisational product from critics. Because newsworkers have little time to reflect on whether they have gotten at the â€Å"truth† in their stories, the need a set of procedure, or strategies, that if followed will protect them from occupational hazards such as libel suit and reprimands from superior†. Consequently, journalists follow a set of guidelines to avoid critics so that they dont get into unnecessary trouble and to be able to protect themselves from disgrace. Like it was previously said, journalist get chance to select the news they want to write about. The idea that they are allowed to do that shows that the news they are going to write about is already biased on the fact that they might already have a subjected view about it. Thus, the news would be value laden as well as hardly value free. Also for the fact that journalist use different sources to make up their news, Even though they are supposedly trusted sources of theirs, the question is how can they be so sure that the news the trusted sources provide is objective. Thus, it shows that they cannot be sure if the news is 100% objective. â€Å"Calling into the question of validity of representational knowledge about the world- arguing that news is as much a bureaucratic product as it is a reflection of external reality and that ‘objectivity is essentially a strategic ritual- is at bottom incompatible with journalisms self legitimating discourses. Pointing out that the subjects (i.e. the journalists) perception are not just the product of individual autonomy, showing that journalist (like all of us) are inexorably entangled with and in part constituted by language us, serve to erode the foundations of the conventional wisdom†(Dahlgren 1992: 11). Consequently, this shows that, it is not only the journalist who influences the news they write, as all other people are involved..This can also be reiterated by Shoemaker 1996: 112 â€Å"objectivity, although a cornerstone of journalist ideology, is rooted in practical organisational requirements. In this sense, objectivity is less a core belief of journalist t han a set of procedures to which journalist willingly conform in other to protect themselves from attack†. Consequently, this shows that the organisations also have an influence on the new. With the organisation involved there would be less chance of the company endangering their integrity and shame on their organizational image. Both of these sources show that the firm in which these journalists work for, has an influence on the type of news they produce in the sense that they always have a say. This is done so as to protect their image. Thus a set of gu are provided for the journalist to follow, so that they do not drift off the organisations rules and regulation about reporting news. This therefore means that journalists have no choice but to follow the set guidelines or they lose their job. According to Michael Schudson (1978) cited in shoemaker 1996: 112 â€Å"notes that at the turn of the century, newspapers in competing for circulation, tried to conform to the publics standards of truth, decency, and good taste. Reporters believed they had to be lively and entertaining while factual at the same time. Indeed, editors and reporters were pre-occupied with facts to avoid public criticism and embarrassment for the newspaper†. This could be said to be spin and twisting, for the fact that journalist thought that they had to be entertaining and lively. The idea of being entertaining would mean that they are trying to reach audiences they never actually reached out to. This can also be related to the idea that objectivity in the news is not an objective idea, for the fact that the news would most probably be shortened thus audiences would not get the full picture. This could be illustrated by Shoemaker who argued that â€Å"the objectivity routine also leads to omitt ing seemingly harmless information† (Shoemaker 1996: 113). Consequently, it means that audiences are not receiving the whole story of an event. The thought that journalist are omitting some of the information may be good, in the sense that the public would get an idea and grasp a bit about a complicated story about events in society. As illustrated in Bennets Book in a case study, â€Å"news stories often oversimplify larger and more complex realities. In many ways it is goodHowever, the news may radically simplify realities to the point of distortion or omission of important information for various reasons†(Bennett 2007: 211)† This therefore suggests that objectivity in the news could be omitted for good reason; however, it should not necessarily be said to be a strategic ritual, because it is being done for a good cause. However on the other hand, it can be argued that objectivity in the news is strategic ritual in the sense that important information would be h idden an omitted from the public thus making the public naÃÆ' ¯ve to events happening in society. It can also be argued otherwise that objectivity in the news is not a strategic ritual on the fact that journalist right from the start have the obligation to report the truth and try as much as possible to be objective so as to avoid libel suits but for the fact that they have deadlines to reach. This means they would actually be time conscious. Thus having less spare time to check over their report therefore it might be difficult to have totally objective news as illustrated by Tuchman 1972 â€Å"unlike social scientists, newsmen have a limited repertoire with which to define and defend their objectivity. He must make immediate decisions concerning validity, reliability, and â€Å"truth† in other to meet the problems imposed by the nature of his taskthe newsmen need some working notion of objectivity to minimize the risk imposed by deadline, libel suits, and superiors reprimands† (Tuchman 1972: 662) â€Å"Objectivity is defined as a matter of intent, it includes the freedom to disregard the implications of the news. Indeed, objectivity could not long exist without this freedom, for the moment journalists are required to consider the effects of news on sources and others they would have to begin assessing their own intent and to relinquish their detachment, especially if they wanted to prevent injury to someone (Gans, 1979: 188). Overall, it can be argued from a perspective that objectivity in the news is a strategic ritual, down to the idea that organisations train their potential journalist and give them guidelines on how to report news in an objective manner without being biased. This is done so as to protect the organisations integrity and the journalist status. Thus, it would help them avoid libel suits. This could be illustrated by Tuchman 1972: 678 who concluded that â€Å"objectivity used defensively as a strategic ritual. Objectivity refers to routine procedures which may be exemplified as formal attributes and to protect the professional from mistakes and from his critics†. And for the fact that journalist have to follow these set guidelines means objectivity in the news is a strategic ritual, as it means that these journalist have no choice, thus they cannot go against it as they would most probably lose their job Furthermore, if journalists do not provide objective news as they could, then the public would most probably not think journalism is a serious and professional job. Thus no one would see them as trustworthy. Thus it is their duty to provide the public with objective news. This can then be said that objectivity in the news is not a strategic ritual, as they have no choice but to provide non biased news so as to inform the public. Bibliography Bennet, W. L. (2007) News: The Politics of Illusion, New York: Longman, Pearson Cohen, S. Young, J. ( ) The Manufacture of News, London: Macmillan. Dahlgren, P. Sparks, C. (1992) Journalism and Popular Culture: London, SAGE Publications. Galtung, J. Ruge, M. (1981) ‘Structuring and Selecting News, in S. Cohen J. Young (eds) The Manufacture of News, London: Macmillan Gans, H. (1979) Deciding whats News. A Study of CBS Evening News, NBC Nigthly News, Newsweek and Time. New York: Random House Harcup, T. (2009) Journalism: Principles and Practice. London, SAGE Publications Kuklinski, J. H. Sigelman, L. (1992) ‘When Objectivity is not objective: Network T.V News Coverage of US Senators and the â€Å"Paradox of Objectivity† in Journal of Politics, 54 (3) Shoemaker, P. Reese, S. (1996) Mediating The message: Theories of Influences on Mass Media Content. (2nd ed.), London: Longman. Schudson, M. (2003) The Sociology of News. New York: United States of America. Tuchman, G. (1972) Objectivity as Strategic Ritual: An examination of Newsmens notion of Objectivity in American Journal of Sociology, 77: 660-67